ADVANCED SEO CONCEPTS
Search engine optimization is best defines as the science of the Internet. SEO Services is a whole collection of various SEO tools, techniques and processes that amend the way a search engine spider ranks a page in its index of returns. Here, we would like to shed light on some of the most Advanced SEO Concepts that influence the game of search engine rankings. These tools are used to beat the heat of the existing neck to neck competition of the websites in the market for SE rankings.
- LSI (Latent Semantic Indexing)
- Google Sandbox Effect
- Geographical Targeting
- Search Engine Spam
- Optimizing for Google, Yahoo and MSN
Latent Semantic Indexing
Latent Semantic Indexing or LSI is defined as a methodology relating statistical probability and correlation to help construe the semantic distance between words. Search engines make use of this LSI algorithm to offer more precise results to the web visitors. Although this seems to be a convoluted methodology, it can effortlessly be implemented to comprehend the relation among some words in a paragraph or in a document.
Google Sandbox Effect
According to the experts, Google SandBox effect is a situation, where a website having newly registered domain with co-owners or name server changes gets dropped in a holding area by the Google till the time, it does not reckon proper for ranking in SERPs. In addition to these, various other reasons are held responsible by the experts, for dropping a website in the sandbox. On basis of which, a few ways to counter this effect have been figured out.
Countering Google Sandbox Effect
- Updating website regularly
- Establishing authority via quality inbound links
- Buy expired or old domains
- Register domain name for 5 years
Google branding a website geographically
To present results based on geographic location, following factors are taken into consideration.
- Extension of the domain name
- Hosting server
- Keyword Usage on the Website
With the ever-increasing, cut throat search engine rankings competition, website owners feel a lot of pressure, which eventually compels them to use search engine spam techniques to gain visibility in search results. Spam techniques are defined as banned SEO practices on the grounds being unethical business practices. Some of the techniques are:
- Mini site Networks
- Keyword stuffing
- Misuse of Directories
- Hidden Text
- Duplicate Content
Optimizing for Google, Yahoo and Bing
It has been found that Google has around 200 factors to taken into consideration while ranking pages. Similarly, Yahoo and Bing also have their own set of parameters that are viewed deeply while devising their website optimization techniques. However, in all leading search engines (Google Yahoo, Bing), there are a few common optimization techniques which are as follows.
- Keyword in Title Tag
- Keyword Density Works
- Age of Domain
- Relevant Directory Submissions
- Unique and fresh content so that relatively young websites gat a way to rank well
- A good collection of quality links