Keyword stuffing is a Black hat SEO technique used to add unnecessarily a good number of instances of the targeted keyword phrase to a web page to showcase higher level of relevancy to the search engines and gain top most positions in the search result for those particular keywords. Although, such purposeful integration of several specific phrases in the content of the web page may result in tempo temporary rank benefits but in the long run, it may lead to a series of problems.
Drawbacks Of keyword stuffing
- Temporary rank hike in the search engine result pages.
- Probability of getting penalized
- Negative user experience
- Poor rate of re-visits