On Page Optimization
On-Page Optimization is a set of intelligent techniques applied directly to the content and structure of the website to gain high rankings in the SERPs and increase the readability of the website for the visitors.
Given below are some very important on-page optimization techniques that should be implemented to give your site much improved search engines visibility as well as to augment your overall Click-Through-Rate) ratio.
Meta Tags Optimization
Meta tags are the small packets of information about the web page. Technically, they are HTML tags that are considered as hidden weapons for the higher SERPs and improved visibility. Hence, each type of Meta tags should be highly optimized to gain the maximum level of visibility on the web.
Types of Meta Tags
- Description Meta Tag
- Title Tag
- Keywords Meta Tag
- Robots Meta Tag
Guidelines for Content Optimizing
Although each page has its own ranking potential depending upon its keyword, there are a few aspects that can increase its visibility for the search engine crawlers, beyond its nominal latent.
- HTML Markups
- Bold, Italics
- Header Tags
- Keyword Density
- Position of the Keywords
Link architecture strategy and concept
Since strategic link architecture is the core of the website, the following points should be taken care of while designing a search engine friendly website.
- More number of indexed pages in search engine
- Link valued internal pages to the home page
- Regular content updating
- Simple and easily accessible navigation Menu
- Proper Interlinking where exceptional pages can have their links mentioned at the footer and so
Some other on Page Optimization Techniques Include
- Website Structure Optimization
- Optimization of HTML Source Code
- W3C Validations for Home Page
- Images Optimization
- RSS Feed Integration
- Google Sitemap Creation and Submission