According to industry experts, sandbox is an algorithmic effect, where Google condenses the page rank of new domains on temporary basis by placing them into what is termed as “sandbox”. The step is believed to be taken to stand against the tricky techniques of search engine optimizers attempting to influence Google’s page ranking through the massive creation of inbound links to a new web site from other web sites that they possess. Google’s sandbox is a filter that came into existence back in March of 2004.
Identifying a website lying in the sandbox:
- Pages could not even rank for exact title matches
- The website initially ranks well for competitive queries and then falls down into nowhere to page 100+ of the SERPs, or do not show for targeted keywords at all.
- Site ranks well in all search engines but Google.
- The website gets outranked for obvious navigational doubts
- If your site ranks well for a long tail keyword but not in SERPs for the exact allinachor keyword.
Avoiding Google Sandbox
Although, it is completely Googleâ€™s choice to put your website into sandbox, there are a few techniques that can help you stay out of the sandbox.
- Establish authority as it helps to rank high for any good search items
- Target less competitive keywords
- Regularly update your website
- Buy old domains or domains that have recently expired
- Use of sub-domains and deep linking
- Register your domain name for 5 years
Pulling out a website from a sandbox
Sandbox effect does not mean that your website has been banned or penalized for some activity, hence, do not get panic. Simply, give your website some time and carry on with regular search engine optimization practices. Gradually, with time your website will itself make its way out of the sandbox. In the meanwhile, indulge in activities such as creating unique content, building links, deep linking, adding to each page each page a unique title and description and etc.