Web Usability

Web Usability Analysis Solutions

The term web usability denotes the process of finding the user’s need and then improving the design of the website to meet them. Elegant and aesthetic, quick and user-friendly website enables you to transform the way your customers perceive and relate with you in the online environment. An usable website can harvest huge revenues from your business and allows prospective customers to accomplish their task in the best possible way.

Web Usability Implementation Approach

The major steps for escalating the usability are to employ iterative designs that gradually refine the early stages of design and then evaluate the user and client feedback until the system attains the desired level of usability. We follow a structured approach to website usability projects.

The following Evaluation work areas are a part of web usablity analysis

  • Traffic analysis
  • Usability analysis through focus groups, user tests, and walk through
  • Technically advanced efforts
  • Interactive survey
  • Collecting sales and lead information
  • Click heat mapping
  • Customer metrics
  • Task analysis to configure critical features.

Our Web Usability Solutions Includes

  • Benchmark your site considering your competitors
  • Identify your potential customer group
  • Recommend site architecture based on the information gained
  • Suggest new and improved technologies
  • Consider your SEO strategies for an effective site architecture

In addition to this, we also conduct simulated walk-through of basic tasks that are to be performed on the website. These simulated walk through gives us an insight of the end users’ experience and can hence be employed for better user experience.

Usability of a site is not an afterthought process. Determining, evaluating and analyzing a website post its creation is futile and incapable of generating good results. To understand the requirements of your targeted customers, it is best to monitor the pages they visit and information they access while a session on your site. They may have found your site looking for one product, but may find other product you have more fitting or compliments their original inquiry.

Why is web analysis required?

  • Verify the goals for the website from the standpoint of the customer and the business
  • Clarifying user demands and target usability necessities
  • Assessing presented versions of the site

Proper analysis of visitors’ interaction, navigation and outlook of your site, presents to you the clear picture of your market and customers. It largely helps in introducing new required site adjustments and making product placement selection. The qualitative procedure of web analysis lets you discover the most widely observed place of your site, where you put suggestions or can place a product. Undoubtedly, Web Analysis is an imperative feature of effective web designing.

BrainPulse Web Usability Analysis Lab

At BrainPulse, our web designers have the proficiency to understand what the user wants to see and do while looking for a service or a product on a website. Our web usability lab has the ability to get into the skin of your online business model and recognize its basic business requirements and thereafter combine it with the right user dynamics to generate business.

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